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    <channel>
    
    <title>Soda journal</title>
    <link>http://soda.co.uk/journal</link>
    <description>this is where soda members speak</description>
    <dc:language>en</dc:language>
    <dc:creator>fiddian@soda.co.uk</dc:creator>
    <dc:rights>Copyright 2008</dc:rights>
    <dc:date>2008-10-30T16:47:00+00:00</dc:date>
    <admin:generatorAgent rdf:resource="http://www.pmachine.com/" />
    

    <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/soda/journal" type="application/rss+xml" /><item>
      <title>Post Me_New ID</title>
      <link>http://soda.co.uk/journal/entry/post_me_new_id/</link>
      <description />
      <dc:subject />
      <content:encoded><![CDATA[<p>Fiddian&#8217;s off to talk Robotics and Avatars in Dresden at the International media art festival CYNETart_08. The <a href="http://www.postme-newid.net/" title="Post Me_New ID">Post Me_New ID</a> forum will bring together interdisciplinary practitioners in art and technology to discuss in various formats, from keynotes to Quickfires, issues concerning contemporary and future forms of networked creations and multi-identities.&nbsp;
</p>]]></content:encoded>
      <dc:date>2008-10-30T16:47:00+00:00</dc:date>
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    <item>
      <title>great e(ARTS08)Scapes</title>
      <link>http://soda.co.uk/journal/entry/great_earts08scapes/</link>
      <description />
      <dc:subject />
      <content:encoded><![CDATA[<p><img src="http://farm4.static.flickr.com/3211/2986710286_0fdbc1f1ae_m.jpg" />
<br />
Fiddian is off to Shanghai to launch <a href="http://btweenscapes.net" title="bTWEENScapes">bTWEENScapes</a> at eARTS08 a collaboration with Chinese artist take10. At <a href="http://btweenscapes.net" title="bTWEENScapes">bTWEENScapes</a>, folk can write short texts which then summon a sequence of images uploaded to Flickr and tagged eARTS08. These subjective inputs interlink the repository of images building a semantic, but dislocated, visual journey. Tag urban images with &#8216;earts08&#8217; at Flickr.com and creat texts at <a href="http://btweenscapes.net" title="bTWEENScapes">bTWEENScapes</a>, go on you know you wanna!
</p><p><img src="http://farm4.static.flickr.com/3248/2940582689_05f70947fe_m.jpg" />Our GAS application then reads these texts and images and dynamically displays them on the largest panoramic screen in the world erected for eARTS08. The work is commisioned by eARTS08 and funded by the British Council Shanghai. bTWEENScapes is derived from b.TWEEN2CULTURES: commissioned by Just-b. Productions for b.TWEEN06 with support from Visiting Arts.
</p>]]></content:encoded>
      <dc:date>2008-10-17T15:03:00+00:00</dc:date>
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    <item>
      <title>Fiddian gets Neurotic</title>
      <link>http://soda.co.uk/journal/entry/fiddian_gets_neurotic/</link>
      <description />
      <dc:subject>news, art, exhibitions, Fiddian</dc:subject>
      <content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/fiddian/2419041528/" title="neurotic-at-the-12-bar by fiddian, on Flickr"><img src="http://farm3.static.flickr.com/2078/2419041528_357108eaf8_o.jpg" width="350" height="206" alt="neurotic-at-the-12-bar" /></a>
<br />
</p>

<p>
In Fiddian’s performance Neurotic, giant pogo-ing robots attend 3 punk gigs. Neurotic questions how learning develops through the empathetic responses of the brain. The robots’ own neural networks are modelled on so-called ‘mirror neurons’ in the brain which stimulate mimicry.&nbsp; Each robot is exposed to punk records that Fiddian collected as a youth. The intention is that the robots develop their neural connectivity through ‘listening’. See <a href="http://fiddian.com" title="fiddian.com">fiddian.com</a> for more details
</p>
<p>
<a href="http://www.ica.org.uk/Neurotic+17128.twl" title="BOOK NOW!"><b>BOOK NOW!</b></a>
<br />

</p><p>To give the robots&#8217; &#8216;musical taste&#8217; Fiddian has worked with Jons Jones Morris (software) Professor Peter McOwan (computational biologist) and Dr. Barry Gibb (neurologist).
</p>
<p>
Performing to younger robotic versions of himself, Fiddian fronts the band Neurotic and the PVCs (Punk Voice Choir) which includes the project&#8217;s Musical Director and punk guitarist Andrew Tweedie (Menace), drummer Chris Bashford (Chelsea) and bass player Rob Bartram (Chester). Fiddian sings tracks written with the band especially for Neurotic to test the robot’s acquired taste.&nbsp; Each night, Neurotic and the PVCs and support bands aim to excite the joint mechanical and human audience to the point of synaptic dancing delight.&nbsp; 
</p>
<p>
At the gigs, the robots’ instinct to pogo highlights the neurology of pleasure, learning, taste and ageing. Neurotic invites consideration of how taste is embodied in human neurons or Artificial Neural Networks. The scientific and cultural issues related to Neurotic will be explored on a dynamic website and open forum before, during and after the performances. <a href="http://www.myspace.com/neuroticandthepvcs" title="Band page">Neurotic and the PVCs band page</a> 
<br />
Support bands: Fumadores, Gertrude, Red Eyes, Viva Las Vegas, Scrotum Clamp and Toxic Slut. 
</p>
<p>
Neurotic is generously funded by the <a href="http://www.wellcome.ac.uk/" title="Wellcome Trust">Wellcome Trust</a>
</p>
<p>
Performances are at the <a href="http://www.ica.org.uk/" title="ICA London">ICA London</a> July 3,4 &amp; 5th 2008 then touring.
<br />

</p>]]></content:encoded>
      <dc:date>2008-04-16T12:51:00+00:00</dc:date>
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    <item>
      <title>Newtoon research report</title>
      <link>http://soda.co.uk/journal/entry/newtoon_research_report/</link>
      <description />
      <dc:subject>play, learning, mobile, newtoon</dc:subject>
      <content:encoded><![CDATA[<p><a href="http://www.futurelab.org.uk/resources/documents/project_reports/Newtoon_research_report.pdf" title="Download the Newtoon Research Report from Futurelab (1mb pdf)"><img src="http://soda.co.uk/images/uploads/newtoon_phone.jpg" border="0" width="240" height="240" /></a>&#8221;Newtoon not only helped learners understand scientific concepts but also helped them experience the scientific design processes and develop their digital literacy.&#8221; - <a href="http://www.futurelab.org.uk/resources/documents/project_reports/Newtoon_research_report.pdf" title="Download the Newtoon Research Report from Futurelab (1mb pdf)">Newtoon research report</a> (1mb pdf) via <a href="http://www.futurelab.org.uk/projects/newtoon/">www.futurelab.org.uk/projects/newtoon</a>.
</p>]]></content:encoded>
      <dc:date>2008-01-16T11:00:00+00:00</dc:date>
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    <item>
      <title>Passing by</title>
      <link>http://soda.co.uk/journal/entry/passing_by/</link>
      <description />
      <dc:subject>play, art, elsewhere</dc:subject>
      <content:encoded><![CDATA[<p><a href="http://passingby.net/"><img src="http://farm3.static.flickr.com/2049/2049591135_e9bb7c993b_m.jpg" width="229" height="240" alt="Passing by"/></a> Soda friend and collaborator James Tindall brings us <a href="http://passingby.net/">Passingby</a>, a never ending video journey assembled from brief travel glimpses from around the world. Add your own clips via youTube or just sit back and enjoy.
</p>]]></content:encoded>
      <dc:date>2007-11-26T16:48:00+00:00</dc:date>
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    <item>
      <title>Make way for play</title>
      <link>http://soda.co.uk/journal/entry/make_way_for_play/</link>
      <description />
      <dc:subject>play, presentations, Ed</dc:subject>
      <content:encoded><![CDATA[<p><iframe src="http://show.zoho.com/embed?USER=edburton&amp;DOC=cinekid2007&amp;IFRAME=yes" height="335" width="450" name="cinekid2007" scrolling=no frameBorder="0"></iframe><br>On Friday 19th October I&#8217;ll be taking part in the 2007 Cinekid Festival, which is an annual Film, Television and New Media Festival for Children that is held in Amsterdam, the Netherlands. In the morning I&#8217;m promised to be providing <a href="http://www3.cinekid.nl/p/festival/seminars/brainfoodbrunch" title="Brain-Food for media/ICT creatives">brain-food for media/ICT creatives</a> and in the afternoon I&#8217;ll <a href="http://www3.cinekid.nl/p/festival/seminars/newmedia" title="Make Way for Play">make way for play</a>.
</p>]]></content:encoded>
      <dc:date>2007-10-08T11:38:00+00:00</dc:date>
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    <item>
      <title>Daintywalker returns in an all new Constructor</title>
      <link>http://soda.co.uk/journal/entry/daintywalker_returns_in_an_all_new_constructor/</link>
      <description />
      <dc:subject />
      <content:encoded><![CDATA[<p> <a href="http://sodaplay.com/creators/ed/items/daintywalker" title="open this item on sodaplay.com"><img src="http://sodaplay.com/creators/ed/items/daintywalker.png" width="120" height="80" alt="daintywalker" /></a>We&#8217;ve just launched the latest version of our award-winning <a href="http://sodaplay.com/creators/soda/items/constructor" title="Constructor">Constructor</a> application. Read more about it on the <a href="http://soda.co.uk/sodaplay/entry/sodaconstructor_is_back/" title="New Sodaplay blog">New Sodaplay blog</a>.
</p>]]></content:encoded>
      <dc:date>2007-09-25T10:40:00+00:00</dc:date>
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    <item>
      <title>Sodarace UK Tour 2007 - Final Leg - Manchester</title>
      <link>http://soda.co.uk/journal/entry/sodarace_uk_tour_2007_final_leg_manchester/</link>
      <description />
      <dc:subject />
      <content:encoded><![CDATA[<p>We now begin the final leg of the <a href="http://soda.co.uk/projects/details/sodarace/" title="Sodarace">Sodarace</a> Uk Tour 2007, and what a few months it has been.
</p>
<p>
After starting at the Cheltenham Science Fair, then onto At-Bristol, over to Pontypridd for the &#8216;All over the shop&#8217; exhibition week then up to Scotland for the MiEast of Scotland networking event, we now find ourselves starting an 8 week installation at the <a href="http://www.msim.org.uk/index.asp?menuid=723" title="Manchester Museum of Science and Industry">Manchester Museum of Science and Industry</a>.
</p>
<p>
Our time at Manchester will also integrate their 2 week Science festival in October which looks set to be a very busy and exciting few weeks.
</p>
<p>
If you have so far not managed to make it down to see Sodarace for any part of the tour then now is your chance to get to see it while it is still on the road.
</p>
<p>
Sodarace will finish at the Manchester Museum on the 4th November and begin it&#8217;s journey home to London.
</p>]]></content:encoded>
      <dc:date>2007-09-08T15:34:00+00:00</dc:date>
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    <item>
      <title>Sodarace UK Tour 2007 - 4th Leg - Scotland</title>
      <link>http://soda.co.uk/journal/entry/sodarace_uk_tour_2007_4th_leg_scotland/</link>
      <description />
      <dc:subject />
      <content:encoded><![CDATA[<p>Well after our week over at &#8216;All over the shop&#8217; <a href="http://soda.co.uk/projects/details/sodarace/" title="Sodarace">Sodarace</a> is about to make a long drive but short trip up to Perth, Scotland on the 7th September.
</p>
<p>
Sodarace will be part of a day long networking event supported by Perth and Kinross Education and Children’s Services.&nbsp; The event is the MiEast of Scotland: Technology and Moving Image Education; Let’s Create Scotland’s Curriculum for Excellence and is being held at the <a href="http://www.horsecross.co.uk/" title="Horsecross">Horsecross</a> Exhibition Centre.
</p>
<p>
It looks set to be a very busy and fun day with Soda giving a an hour long talk on Sodarace to all the attendees and getting them all interactive with the kiosks&#8230;
</p>
<p>
After our short visit in Scotland, it&#8217;s down to Manchester for the final leg of the tour.....................watch this space!
</p>
<p>

</p>]]></content:encoded>
      <dc:date>2007-09-01T15:22:00+00:00</dc:date>
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    <item>
      <title>Sodarace UK Tour 2007 - 3rd Leg - Wales</title>
      <link>http://soda.co.uk/journal/entry/sodarace_uk_tour_2007_3rd_leg/</link>
      <description />
      <dc:subject />
      <content:encoded><![CDATA[<p><a href="http://soda.co.uk/projects/details/sodarace/" title="Sodarace">Sodarace</a> is now on it&#8217;s 3rd Leg of the UK Tour 2007 and this time we are down in Pontypridd.
</p>
<p>
This time we are part of a week long exhibition called &#8220;All over the shop&#8221;, this is an exhibition of: installation film digital art painting.&nbsp; 
</p>
<p>
The exhibition is set in a shopping precinct in Pontypridd where a run of empty shop&#8217;s have been turned into small galleries where featured artists will all show their work.&nbsp; &#8216;All over the shop&#8217; is a collaboration between CF37 ART.net, Inga Burrows &amp; Rhondda Cynon Taf County Borough Council.
</p>
<p><img src="http://farm2.static.flickr.com/1112/1287140172_00c2e3bcd9_o.jpg" />
</p>]]></content:encoded>
      <dc:date>2007-08-25T14:15:00+00:00</dc:date>
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    <item>
      <title>Sodarace UK Tour 2007 - 2nd Leg - Bristol</title>
      <link>http://soda.co.uk/journal/entry/sodarace_uk_tour_2007_2nd_leg/</link>
      <description />
      <dc:subject />
      <content:encoded><![CDATA[<p><a href="http://soda.co.uk/projects/details/sodarace/" title="Sodarace">Sodarace</a> today begins it&#8217;s 2nd Leg of the Uk Tour 2007 and this time we are in Bristol.
</p>
<p>
The exhibition will be running from today at <a href="http://www.at-bristol.org.uk/" title="At-Bristol">At-Bristol</a> , one of the UK&#8217;s most exciting hands-on science centres, until 23rd August 2007.&nbsp; The kiosk will be set up in the foyer of the beginning of At-Bristols tour section and we expect a large number of people in every day.
</p>
<p>
If you missed Sodarace at The<a href="http://www.cheltenhamfestivals.com/whats_on/science_festival.html" title="Cheltenham Science Festival ">Cheltenham Science Festival </a> back at the beginning of June then here&#8217;s your chance to see it again down at At-Bristol.
</p>
<p>
See you there.
</p>]]></content:encoded>
      <dc:date>2007-07-23T13:30:00+00:00</dc:date>
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    <item>
      <title>Irrepressible.info on Facebook</title>
      <link>http://soda.co.uk/journal/entry/irrepressibleinfo_on_facebook/</link>
      <description />
      <dc:subject>elsewhere, irrepressible, Alex</dc:subject>
      <content:encoded><![CDATA[<p><a href="http://irrepressible.info/news"><img src="http://farm2.static.flickr.com/1110/543923470_ffcc8070db_m.jpg" width="240" height="232" alt="Irrepressible News" /></a> For its first anniversary we revisited Irrepressible.info and added a brand new news aggregator. Users can now <a href="http://irrepressible.info/news">read and submit censorship relevant news</a>.
</p>
<p>
Amnesty&#8217;s pledge has received close to 70,000 signatures exceeding our original expectations by far and the &#8220;censored fragments&#8221; have become wide spread through the internet receiving millions of views every month.
</p>
<p>
And we are delighted to see the <a href="http://irrepressible.info/api">irrepressible.info API</a> being put to good use on Facebook. <a href="http://apps.facebook.com/irrepressible/">Add the irrepressible.info app to your Facebook profile now</a> and help spread the word!
</p>]]></content:encoded>
      <dc:date>2007-06-13T12:06:00+00:00</dc:date>
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    <item>
      <title>Sodarace begins it’s UK Tour 2007 - Cheltenham</title>
      <link>http://soda.co.uk/journal/entry/sodarace_begins_its_uk_tour_2007/</link>
      <description />
      <dc:subject />
      <content:encoded><![CDATA[<p>Today <a href="http://soda.co.uk/projects/details/sodarace/" title="Sodarace">Sodarace</a> begins the first leg of it&#8217;s UK Tour 2007....
</p>
<p>
From 6th - 10th June 2007 our newly built Sodarace kiosk will show the latest version of Sodarace @ the <a href="http://www.cheltenhamfestivals.com/whats_on/science_festival.html" title="Cheltenham">Cheltenham</a> Science Festival.
</p>
<p>
Every year the Festival sells over 15,000 tickets. Since 2002 their free interactive science space – the Discover Zone has attracted over 100,000 people through the doors.
</p>
<p>
The time there promises to make a very exciting start of the tour with hundreds of people a day visiting and playing with the kiosks.
</p>
<p>
So come down and visit us if you happen to be in the area, it looks set to be a great few days, see you all there and we&#8217;ll keep you updated about the next legs of the Tour soon.
<br />

</p>]]></content:encoded>
      <dc:date>2007-06-06T13:26:00+00:00</dc:date>
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    <item>
      <title>b.TWEEN Users as developers</title>
      <link>http://soda.co.uk/journal/entry/btween_users_as_developers/</link>
      <description />
      <dc:subject />
      <content:encoded><![CDATA[<p><img src="http://www.just-b.com/btween/images/gallery_image1.jpg" />Fiddian is leading a panel entitled ‘Users as developers’ at the UK’s biggest interactive media industry gathering <a href="http://www.just-b.com/btween" title="b.TWEEN07">b.TWEEN07</a>  on June 15th. The panel will look at what strategies can be employed to meaningfully involve users in content and application development. <a href="http://sodaplay.com" title="Sodaplay">Sodaplay</a>, <a href="http://soda.co.uk/journal/entry/discovering_newtoon/" title="Newtoon">Newtoon</a> and Animoodle will be Soda’s key exemplars. Come along, say hello and contribute to the debate. <a href="http://www.just-b.com/btween" title="b.TWEEN07">b.TWEEN07</a> is…<i> Innovation, Information and Inspiration for Digital Entrepreneurs&#8230; Turning Creativity into Cash  </i>
</p>]]></content:encoded>
      <dc:date>2007-05-17T14:01:00+00:00</dc:date>
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    <item>
      <title>Secret Moovl fan?</title>
      <link>http://soda.co.uk/journal/entry/secret_moovl_fan/</link>
      <description />
      <dc:subject>news, elsewhere, play, learning, moovl</dc:subject>
      <content:encoded><![CDATA[<p>One of my countless automated internet spys recently noticed a <a href="http://moovl.wordpress.com/">brand new moovl blog</a> on the interwebs. Soda is clueless as to who is running it, but whoever it is - they are doing a good job promoting our much loved Moovl.
</p>
<p>
Bets are on our publisher being the culprit - but nobody really knows. A mystery!&nbsp;
</p>]]></content:encoded>
      <dc:date>2007-05-17T13:36:00+00:00</dc:date>
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    <item>
      <title>Soda Rocks (or Pops) Cannes</title>
      <link>http://soda.co.uk/journal/entry/soda_rocks_or_pops_cannes/</link>
      <description />
      <dc:subject>news</dc:subject>
      <content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/fiddian/468605738/" title="Alex in Cannes"><img src="http://farm1.static.flickr.com/222/468605738_4ec1bac5b6.jpg" width="281" height="500" alt="Alex in Cannes" /></a>Alex and Fiddian went to Cannes last week for the <a href="http://www.miptv.com/App/homepage.cfm?appname=100526&amp;moduleID=286&amp;LinkID=26643&amp;campaignid=12338&amp;iUserCampaignID=37528400" title="Content360 pitching competition">Content360 pitching competition</a>   at <a href="http://www.miptv.com" title="MipTV">MipTV</a> and won the Children’s Content category. They pitched ‘Rock or Pop’ a fast paced online game comprising a series of user generated multimedia ‘this or that’ mini games. The prize is a development contract with the BBC with the aim to find a way to make ‘Rock or Pop’ work across CBeebies and CBBC. Rock...........or Pop!
<br />

</p>]]></content:encoded>
      <dc:date>2007-04-23T19:14:00+00:00</dc:date>
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    <item>
      <title>Digitally Ours</title>
      <link>http://soda.co.uk/journal/entry/digitally_ours/</link>
      <description />
      <dc:subject>art, exhibitions, Ed</dc:subject>
      <content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/edburton/sets/72157600036920109/" title="Photo Sharing"><img src="http://farm1.static.flickr.com/165/439909586_60906867ce_m.jpg" width="240" height="182" alt="Ed V Zach" /></a>Soda is appearing in <a href="http://digitallyyours.org" title="Digitally Yours">Digitally Yours</a>, an international digital art exhibition collaborated by Aboa Vetus &amp; Ars Nova museum and The Regional Art Council of Southwest Finland. As well as featuring <a href="http://sodaplay.com" title="Sodaplay">Sodaplay</a> the exhibition has been an opportunity to work with <a href="http://www.thesystemis.com/" title="Zach Lieberman">Zach Lieberman</a> on an all new version of <a href="http://soda.co.uk/projects/details/ed_v_zach/" title="Ed v Zach">Ed v Zach</a>.
</p><p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/PyVTCTmPeuk&amp;hl=en&amp;fs=1&amp;rel=0"></param><param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/PyVTCTmPeuk&amp;hl=en&amp;fs=1&amp;rel=0" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object>
</p>]]></content:encoded>
      <dc:date>2007-03-30T15:44:00+00:00</dc:date>
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    <item>
      <title>Quickfire Fiddian</title>
      <link>http://soda.co.uk/journal/entry/quickfire_fiddian/</link>
      <description />
      <dc:subject />
      <content:encoded><![CDATA[<p>Fiddian presented at <a href="http://www.just-b.com/current.php?user=business" title="Quickfire">Quickfire</a> last night on how Soda interfaces with many facets of the &#8216;Creative Industries&#8217;.&nbsp;  Run by <a href="http://www.just-b.com/" title="Katz Kiely">Katz Kiely</a>, Quickfire uses a punchy 14 slide, 30 secs per slide format which is challenging for presenters but makes for an incredibly informative energetic event. Amongst the inspiring speakers were Charles Cecil MD of games co <a href="http://www.revolution.co.uk/" title="Revolution">Revolution</a>, <a href="http://www.chemistrygroup.co.uk/pg.asp?radams" title="Richard Adams ">Richard Adams </a>Digital Strategy Director at Chemistry and Matt Hanson from <a href="http://www.aswarmofangels.com/" title="Swarm of Angels">Swarm of Angels</a> the fab <a href="http://en.wikipedia.org/wiki/Crowd_sourcing" title="'crowdsourced'">&#8216;crowdsourced&#8217;</a> film production project. Funded by <a href="http://www.londonwestside.com/" title="London Westside">London Westside</a> the evening was an entertaining discourse on how the creative industries are evolving and boundaries blurring.
</p>]]></content:encoded>
      <dc:date>2007-03-30T07:46:00+00:00</dc:date>
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    <item>
      <title>An architectual association</title>
      <link>http://soda.co.uk/journal/entry/an_architectual_association/</link>
      <description />
      <dc:subject>presentations, Ed</dc:subject>
      <content:encoded><![CDATA[<p>On the afternoon of Wednesday 14th February I&#8217;ve been invited to give a <a href="http://www.aaschool.ac.uk/default.aspx?entryId=483&amp;section=eventsArchive" title="click here for details">lecture</a> at the Architectural Association.&nbsp; This open event has been organised by the AA&#8217;s New Media and Info Systems Research Cluster led by Joel Newman, Theo Spyropoulos and Vasilis Stroumpakos.
</p>]]></content:encoded>
      <dc:date>2007-02-07T14:05:00+00:00</dc:date>
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    <item>
      <title>Is subscription the next search?</title>
      <link>http://soda.co.uk/journal/entry/is_subscription_the_next_search/</link>
      <description />
      <dc:subject>elsewhere, web, Alex</dc:subject>
      <content:encoded><![CDATA[<p>Richard Sedley, director of <a href="http://www.cscape.com/">cScape</a>&#8216;s <a href="http://www.cscape.com/services/Pages/CustomerEngagement.aspx">Customer Engagement Unit</a>, asked Soda to contribute a few thoughts for a small end of year brochure reflecting on the space we are working in (or rather one of the spaces soda is):
</p>
<p>
Search is key to the internet - it has been for a while and it will be for the foreseeable future. Unfortunately the very nature of searching always requires the user to have quite detailed knowledge of what he/she is actually looking for. Subscription is an powerful alternative way to access the vast amount of information on offer. Rather then searching for specific information you subscribe to a trusted source of information. Just like search, subscription is well established and supported already. There are few online publishers left who do not yet offer their content for subscription via RSS, atom, or email.
</p>
<p>
The challenge lies in helping users to identify the trustworthy and valuable sources and more importantly, to manage and maintain a vast collection of these sources. The real danger we need to mitigate against is that of loosing control, not because there is too much noise but because there is a such colossal quantity of potentially valuable signal.
</p>]]></content:encoded>
      <dc:date>2007-01-19T13:41:01+00:00</dc:date>
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