From the Soda Journal, written on 19 January 07 by alex.
Richard Sedley, director of cScape‘s Customer Engagement Unit, asked Soda to contribute a few thoughts for a small end of year brochure reflecting on the space we are working in (or rather one of the spaces soda is):
Search is key to the internet - it has been for a while and it will be for the foreseeable future. Unfortunately the very nature of searching always requires the user to have quite detailed knowledge of what he/she is actually looking for. Subscription is an powerful alternative way to access the vast amount of information on offer. Rather then searching for specific information you subscribe to a trusted source of information. Just like search, subscription is well established and supported already. There are few online publishers left who do not yet offer their content for subscription via RSS, atom, or email.
The challenge lies in helping users to identify the trustworthy and valuable sources and more importantly, to manage and maintain a vast collection of these sources. The real danger we need to mitigate against is that of loosing control, not because there is too much noise but because there is a such colossal quantity of potentially valuable signal.
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This seems to be google’s drive with “Google coop” - the difference being although rather than allowing the notion of trust and subscription to replace search they are using trust & subscription to enhance and distribute search.
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