MASH is one of Soda's Projects, profiled in October 09
Multimedia Aggregation & Streaming Hyperscreen is Soda’s customisable software that takes online text, still and video imagery and creates stunning, ever changing digital collages in real time. Like a virtual VJ, MASH can dynamically display content around products, services and events on screens large and small in realtime.
MASH can be used as a:
• dynamic, painterly mood-wall for POS, foyers, public spaces
• creative back-channel for conferences, exhibitions or events
• distributed corporate ‘social media barometer’ for workspaces
• innovative ‘digital out of home’ campaign content generator
MASH is:
low cost - still and video content looks beautiful without expensive production
flexible - quickly and easily curate content
relevant - updates in realtime
stunning - games technology gives fluid, flowing, layered graphics
MASH (formally known as GAS) can be versioned by Soda to look and feel any way you want. In addition its simple content management system allows you to customise content feeds modify colours, behaviours etc. Feeds can include Twitter, Flickr, YouTube, blogs, etc. This content can be easy managed by authorised admins and utilize open and user generated or ‘closed’ predetermined content.
Clients and applications include:
Pfizer, Reckitt Benckiser, RBS, Capgemini, Xansa, London Underground, BBC Big Screens, ACE, b.TWEEN, Tate Britain, Hayward Gallery, National Art Collection Fund, ICA London, Shanghai Science Museum, Royal Courts of Justice, London Underground